This section is intended to show you that I have extensive experience in the creative field, good sense of humor, and also to motivate you to contact me to create a great project together.
To be honest, I'm not a big fan of making case studies for my projects. I prefer doing something rather than talking about what and how I did it.
I started my advertising journey in 2013. Over eight years, I've had the opportunity to work in both international and local advertising agencies.
In 2021, I switched to the “client’s side” to join the in-house marketing team at the prop-tech company.
I have won multiple medals in different creative festivals. The three I am most proud of are:
Work experience:
2021 – now
Creative Director at LUN (prop-tech company)
Main clients: LUN, bird app, rieltor.ua, korter
Launching a new product in London. Successful product launches in new local markets. Maintaining brand knowledge and user attention for the prop-tech brand during a full-scale war.
2023 – now
Creative Director at KOLO (non-profit)
Main clients: Armed Forces of Ukraine
Development of campaigns aimed to raise donations for purchasing necessary devices for the army. Successful fundraising cases ranging from 1 to 10 million UAH
2020 – 2021
Creative Director at Twiga (creative agency, changed its name to Bettersvit)
Main clients: PepsiCo, ATB-Market, 100% LIFE
Managed a team of 10 people. Helped the agency double its new business portfolio. Led the agency's teams to rank in the top 3 for creativity and assisted the group in becoming number one in effectiveness rankings.
2018 – 2020
Copywriter at BBDO Ukraine
Main clients: Visa, Toyota, Lexus, PepsiCo, Mars, Metinvest
I worked on the development of the largest metallurgical brand in the country.
I also helped increase test drive bookings from 30% to 60% for various car models.
2017 – 2018
Copywriter at Provid (creative agency)
Main clients: OLL.TV, MHP
I doubled the success rate in winning tenders and acquiring new businesses.
2015 – 2017
Copywriter at McCann Kyiv
Main clients: Carlsberg, Nestle
I created numerous commercials for well-known brands like Lvivske and Mivina.
2013 – 2015
Junior copywriter at Adsapience (BTL agency)
Main clients: Kyivstar, Mastercard
I created promotional materials for large roadshows.
I developed concepts and brand zones for events, including Atlas Weekend and UPark music festivals.
ADC Europe
Effie Ukraine
Kyiv Academy of Media Arts
Bazilik School
Projector (online lectures for school archive)
© 2024 Vitalii Kapustian - Усі права захищено.
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